Meet Roxana Rivera, ACVS Destination Sales Manager

On Aug. 1, 2022, the Arlington Convention and Visitors Service (ACVS) welcomed our new Destination Sales Manager, Roxana Rivera. Working closely with Director of Sales Portia Conerly, Roxana brings with her years of travel and tourism experience and great excitement to serve our dynamic destination.

Get to know Roxana with this quick Q&A covering her background, insights on Arlington and more.

Roxana Rivera

Tell us a bit about yourself and your background in travel and tourism sales.

RR: I have over 15 years of experience in travel and tourism sales. In my previous role, I served as the Director of Sales at the Newseum where I led the group sales team and implemented an annual strategic plan which drove over 33% of total annual attendance and revenue in the group and FIT visitation segments. Over the years, I have attended major national and international conventions where I developed strong relationships with tour and receptive operators as well as local hospitality industry influencers. I hold a bachelor’s degree in Communications from American University and outside of work, I enjoy traveling and trying new restaurants.

What is your favorite thing about working in the hospitality industry?

RR: What I enjoy the most about working in the hospitality industry is meeting people from all over the United States and the world, learning about other destinations and helping clients have a memorable experience when they visit Arlington, VA.

Roxana at a Skal DC monthly meeting in 2018.

What do you think makes Arlington a unique destination for meetings and groups?

RR: Meeting attendees and groups who stay in Arlington can find a unique blend of national history, high-tech and eco-friendly meeting spaces, restaurants, beautiful views and activities for all types of groups at a great value.

In addition, what makes Arlington a unique destination for all visitors is the sense of pride you feel when visiting a beautiful city that is surrounded by some of the most powerful memorials in the United States that honor the country's heroes.

What are some of your favorite experiences in Arlington -- personally and from a client perspective?

RR: At various times over the years, I have lived and worked in Arlington and some of my favorite experiences include:

Hiking the trails at Theodore Roosevelt Island which is located on the Potomac River.
Enjoying a picnic at Gravelly Point Park and just watch planes take off and land from Reagan National Airport.
Visiting the Arlington National Cemetery and witnessing the Changing of the Guard ceremony, performed by the U.S. Honor Guard.

From a client perspective, I feel that meeting attendees and groups really enjoy the convenience and value of staying in Arlington and the opportunity to enjoy the many experiences Arlington has to offer.

Looking to learn more about our destination and host your next meeting or event in Arlington? You can reach Roxana Rivera via email at rrivera@arlingtonva.us with any of your questions!